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Take the Protein Challenge

Updated: Oct 4, 2022

Why is protein so important?

The international studies noted above found that, “athletes consuming daily protein intakes above 2.0 g/kg/d which included protein intakes from both diet and supplements, a 22% and 42% increase in strength was noted in both the squat and bench press exercises during off-season conditioning in college football players compared to athletes that consumed only the recommended levels (1.6–1.8 g/kg/d) for strength/power athletes. (emphasis added).

Note: 1kg =1 lb.

“What would your performance look like with 22-42% more strength? Most male athletes don't realize how protein deficient their diet is.

Reference: Article: Jäger, R., Kerksick, C.M., Campbell, B.I. et al. International Society of Sports Nutrition Position Stand: protein and exercise. J Int Soc Sports Nutr 14, 20 (2017). doi:10.1186/s12970-017-0177-8

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